Tata Tiago, which was initially unveiled by Tata Motors as the Zica, is definitely the company’s best yet. The company took the decision to rename the Zica as Tiago since it was uncomfortably similar to the ‘Zika’ virus that continues to spread across the world. The Tata Tiago name was chosen after a global crowd-sourcing competition called ‘#FantasticoNameHunt’ was conducted in which fans got to vote for their preferred new name from a shortlist of 3 suggestions – Tiago, Adore, and Civet.
The Tiago seems to have been intentionally designed to be a car Tata can position very aggressively to hit the Maruti Suzuki Celerio, Hyundai i10 market with attributes more like the Swift or Grand i10!
Here’s a look at what the Tiago offers –
The car looks new and fresh. At the tape, the Tiago measures 3,746 mm in length, 1,647 mm in width, 1,535 mm in height and 2,400 mm in wheelbase. While its dimensions are comparable to that of the Maruti Celerio, its closest rival, in terms of overall weight the Tata is a good 150 kg more.
The front grille and headlamps are very well finished. The headlamp has layering and also a chrome element running through it – which is very organic and new.
The Tiago appears to have been designed very consciously as a compact small car.
The rear features Boomerang-shaped taillights and a spoiler with black accents on either side.
The interior of the Tiago borrows plenty of parts from the Zest and Bolt. The dashboard sports the all-too-familiar three-spoke multifunction steering wheel, an instrument cluster with a MID, a piano-black center console, buttons for switching between drive modes and a well-integrated Harman entertainment system.
Moving to the rear the overall width of the rear seat can accommodate two large adults but it does not have a big legroom but the What works very well though are the ergonomics and seat cushioning.
One of the highlights of the Tiago is its newly-developed Harman infotainment system. The unit, which is capable of supplying turn-by-turn, voice-guided navigation through a smartphone app integration, took Harman 18 months to develop. The 8-speaker system has above average sound quality, one of the better units in this segment from an OEM.
Electrically-adjustable wing mirrors, 14-inch alloy wheels, foglights, rear spoiler, rear wiper and washer, steering mounted controls, manual AC, Multi-Drive mode and rear parking sensors, not to forget ABS, EBD and dual front airbags are other features the top-end Tiago offers.